UNILEVER owners of the Dove brand face a financial onslaught after supporting Olympion transgenders
The brand Dove has come under serious fore by its customers around the globe today as they vow to dump out on the cosmetic brand.
The ruck with its customers comes after the cosmetic company took to social media to applaud transgender women, now women athletes in women’s sport.
Now a huge financial backlash against the companies stance and viewpoint is taking place as millions of users dump the product, disgusted by the recent comments.
I've been a Dove customer for years, no more. Why are you replying to this group with such a political message! You think a millionaire middle-aged white man easily taking titles from young WoC at the top of their game is in line with your brand values?? @suzysammons @DickRolfe pic.twitter.com/fCR7upturL
— Lottie Lewis (@LottieHistory) August 2, 2021
Business analysts claim that millions of revenue are being wiped away daily from the dumped out product by former customers.
Your virtue signalling just lost you a customer. Women’s sport is for women not mediocre male cheats.
Ps. I’m not against trans representation in sports just in the correct category – our sports are sex based not gender.
— I am Groot #womenwontwheesht 💜⚪️💚 (@mearnsgal) August 2, 2021
Financial and business consultant Paul Gregory feels the PR gaff is worse than that of former jewellers Ratners; he said:
” Gerald Ratner held the biggest record for the largest PR gaff when he stated he sold ‘crap’, but this supersedes it by miles.
“The whole world is against transgender people in Woman’s sport, well apart from transgender people!
“Whoever thought it was wise to support it really needs looking into; this is a PR nightmare for the brand, customers are dumping out in their millions.
“Sales losses are going to be massive, and I can’t see how the brand can recover from this,” he said.
I'm not usually one to boycott, but as a brand that usually does a lovely job at representing females, WHY did you have to go there? I won't be buying anymore of your products, which were a regular use for me and my family. How dare you represent women and post this
— radikaltgodis (@RadicalCandy) August 3, 2021